Six Essentials for Good Storytelling—and Great Content Marketing

jsmoldt Content Marketing 0 Comments

“Storytelling” is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it’s a borderline cliché buzzword. And, like “content marketing,” at times ambiguous. But all that aside, here’s why storytelling matters: Social media has ignited the need for good storytelling—the key word being “good.” …

Take 10: Create Your Content Strategy in 8 Steps

jsmoldt Uncategorized 0 Comments

There’s more content in more channels than ever before. Still, only 32% of B2B marketers say they have a documented content marketing strategy—a critical piece of content marketing success. In just 10 minutes, you’ll learn how to create a killer content marketing plan. We’ll discuss why it’s so important to have a well-documented strategy in place, as well as how …

10 Leadership Lessons Inspired by Peyton Manning

jsmoldt Uncategorized 0 Comments

Maybe I’m feeling nostalgic as Sunday’s playoff game approaches between the Denver Broncos and New England Patriots. Fact is, this could be Manning’s last game—ever (unless he pulls a Favre). Most would favor the Patriots, but not this Denverite. I really don’t have much against Brady or the Patriots. Nevertheless, I’ll be saying my Hail Mary for Peyton this Sunday. …

Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter

jsmoldt Uncategorized 1 Comment

Knowing what makes your copywriters tick—versus what ticks them off—can mean all the difference between a healthy work environment and a dysfunctional one. Without even knowing it, you may be hindering project success and timelines. In the nearly two decades that I’ve been writing copy, nine faux pas have remained constant despite the evolution of marketing; help yourself and your …

How to Create and Document a Content Marketing Strategy in Eight Steps

jsmoldt Uncategorized 1 Comment

Can you define “content marketing”? I’m betting not. Maybe because the term itself is rhetorical and somewhat subjective. Isn’t all marketing “content marketing”? How do you market without content? Though the definition continues to evolve, here’s what’s missing from this term now firmly rooted in our marketing lexicon: strategy. Strategy is intrinsic to content marketing. In a nutshell, it means …