IN THE MARKETING KINGDOM,
CONTENT IS KING.
Think about it. What is marketing without content? Content is the crux of marketing – the very core that dictates every other marketing element. Everything should start with a content strategy and revolve around it: campaigns, ads, websites, articles, blog posts, social media, key words, SEO/SEM, events – everything.
But the power of your content depends on its quality. What makes content thrive? Strategy and creativity. The optimal balance of strategy and creativity determines success.
To get results, you need both beauty and brains. But, finding the optimal balance between engaging creative and stellar strategy can sometimes be tricky. Take a lack of resources, throw in some tunnel vision, add a shortage of strategic thinking—and you just might have the recipe for all-to-common pretty but ineffective marketing.
At PMC, our strategic approach to everything—even creativity—means you get results that are precise, engaging—and yes, thoughtful—because we know it really is the thought that counts.
START LEVERAGING THE POWER OF THOUGHTFUL CONTENT NOW.
“Not only is Jen one of the most sincere individuals I have had the pleasure of working with, but she has an admirable grasp on all matters relating to marketing and communications. Jen is a talented writer, strategic thinker, creative and analytical. Each time I speak with Jen, I am given a new perspective on a project. She is the type consultant that every company hopes to find.”Robyn Mahoney, Marketing Strategy at Wipro Gallagher Solutions